Jalapeño Loco opened in 1995 in a small location in Cudahy, WI.  The restaurant was the dream of Hugo Saynes, along with his wife Janet, to share Hugo's culture through food. Hugo is from Oaxaca, Mexico where he grew up second oldest in a family of 12 and began by helping his mom cook for their family. Janet is from Bay View Milwaukee and began by cooking “tacos” on Sundays for her family.

Hugo’s desire was to share what he knew to be the fine and diverse Mexican cuisine that to most Americans at that time was unknown. The love for Mexican culture and cuisine and the wish to share that with our clientele has been what has driven us all these years. As our restaurant became recognized by many people and the Milwaukee area food critics (Dennis Getto, The Milwaukee Journal/Sentinel; Jeff Beutner, Shepherd Express; and Ann Christenson, Milwaukee Magazine) we needed to physically grow. We were very fortunate to be able to relocate to our current location in 2000, directly across from Mitchell International Airport. 

Our menu has been constantly changing and growing for the last 28 years and our excitement in sharing these new dishes hasn't slowed. The creative aspect of the menu has been driven by Hugo and Janet, who both thoroughly enjoy discovering new dishes. Fortunately in recent years the incorporation of Alejandro (son of Hugo and Janet) has reinforced this commitment of discovering and creating new flavors and new dishes with his own personal contributions.

We are so proud to see that Alejandro takes this challenge very seriously and he has the same joy in sharing this with our Jalapeño Loco Family. It is with great pride to know that our passion and vision will continue into a second generation! We look forward to continuing this journey with all of you!